Inside the Atelier: How a Shaaj Shirt Is Made

Every shirt passes through eleven pairs of hands before it reaches you.

Cut in small runs

We cut no more than forty pieces of any style at a time, so fabric is never wasted on sizes no one needs.

Finished by hand

Buttonholes are checked one by one; seams inside are flat-felled so they never rub.

Pressed and boxed

Each piece is pressed, folded around tissue and boxed with a handwritten card.

Slow to make, quick to love — that is the whole idea.